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Marketing is no longer about the stuff that you make, but about the stories you tell.

We are a full service digital agency.

Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult.

Depending on the scale of your business, your digital marketing strategy might involve multiple goals and a lot of moving parts

It’s easy to confuse your Digital Strategy with your Digital Marketing Campaigns , but here’s how to distinguish the two.

As we’ve already outlined, your Digital Strategy is the series of actions you take to help you achieve your overarching marketing goal. Your Digital Marketing Campaigns are the building blocks or actions within your strategy that move you toward meeting that goal.

For example, you might decide to run a campaign sharing some of your best-performing gated content on Facebook, to generate more leads through that channel. That campaign is part of your strategy to generate more leads.

1. Build a content Strategy

Behind every great plan, there is content. But the mantra, “build it and they will come” does not apply here. In fact, creating content and just waiting for visitors to show up and engage with you will simply not happen… unless you’re a super cute kitten taking a bath on YouTube.A content strategy comes with planning and includes an editorial calendar, a social plan, engagement efforts, optimization, measuring conversions and more. If you want to ensure that your content gets seen by your target audience , then a content strategy is your best bet. So before you sit in front of your computer and start belting out article after article, you need to figure out who you’re addressing and what you plan to achieve.What are goals and KPIs? How will you measure success: Is it by gaining visibility? Increased registration at your events? Every marketing effort has to be measured. It is an essential element of any successful digital marketing plan.

2. Start with Instagram

If you haven’t started an Instagram account for your business, what are you waiting for? The younger generation has flocked to this social media platform with over 700 million monthly active users .Advertisers are getting more of an opportunity to share their content through filtered photos. Instagram is one of the most natural ways to share content for your brand. It is better to be a step ahead of the game than 2 steps behind it.

3. Remarketing

Re marketing is a quickly growing aspect of digital marketing. It is a tool that allows a marketer to continue the conversation with a user and increase the likelihood of a conversion/sale, as well as enhance the lifetime value of a customer.

Google reports that 88% of online shoppers have placed a product in a cart and then left a site. Will you reach these customers or will you abandon them to a competitor?

  • Targeting users who visit your site and then return to the search engines.

  • Utilizing the GDN and other display platforms to target users with banner and text ads.

  • Utilizing the GDN and other display platforms to target users with banner and text ads.

  • The Facebook exchange allows marketers to target users in the largest display network if they have previously visited your website.

4. Better Blogging

Blogs has the potential to rank well organically in the search engines. 80% of daily blog visits are new so this is a great driver of new website traffic! Additionally, a blog can serve as content for a Facebook and Twitter post as well as a teaser for an email marketing campaign.By creating better blog content, your web traffic will increase and your content will become more compelling

5. SEO

“The process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

With a strategic technique, a webpage is made to pop up as the best search result for maximum number of search queries. The agenda is to increase the webpage visibility and traffic so as to have a higher ranking in all search engines. The ultimate goal is maximum visitors on your webpage.

6. PAID Promotion​

Find people easily

I watched the storm, so beautiful yet terrific. Almost before we knew it, we had left the ground. My two natures had memory in common. Mist enveloped the ship three hours

Get their attention

I watched the storm, so beautiful yet terrific. Almost before we knew it, we had left the ground. My two natures had memory in common. Mist enveloped the ship three hours.

See the results

I watched the storm, so beautiful yet terrific. Almost before we knew it, we had left the ground. My two natures had memory in common. Mist enveloped the ship three hours

Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.

You only pay for results

You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

You set your own budget, so your costs will depend on what you are trying to accomplish with your advertising. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.

7. Email Marketing

Whether you’re selling a product or engaging with your customers, email campaigns are one of the most effective ways to connect your customers.

Send reminders to your customers about subscription renewals, promotional offers, or any time-critical information using date-field autoresponder. You can also use this autoresponder to send them birthday and anniversary wishes.

Holiday sales can be crucial to the business’ bottom line. That is when people shop more and look for discounts. Send out season’s greetings, holiday promotions, and special offers to your customers by scheduling a calendar-based autoresponder.

You might want to cater to different sets of people at various stages of your sales cycle. Plan a lead nurturing campaign or a customer engagement program with workflows to communicate and create a good rapport with your leads and customers.

Set up workflows to distribute industry-related content that you produce. Be it a webinar, blog, vblog, ebook, or tutorial; send them to your contacts based on their preferences.

Sending out well-timed emails is not a monumental task with access to automation features. Autoresponders make communicating much easier by sending your messages automatically according to the schedule that you set.

Our templates include seasonal greetings, business emails, survey invites, and more. Explore our template gallery and pick one that goes well with your message. 

Send emails that resonate with your subscribers as soon as they sign up. With the help of subscriber information from the sign-up forms, you can effectively schedule further messages. This way, you can make sure that your emails are only sent to interested subscribers.

You can continue to engage your subscribers depending on how they’ve responded to your previous messages by sending a series of specific action-based emails.

Whether you’re thanking a customer for their business, wishing them a happy birthday, or reminding them about a deadline—reach out to your subscribers at every opportunity for longer and more meaningful connections. Every interaction you have with them is a step towards a stronger relationship.

With Zoho Campaigns, you get a complete analytical toolbox that helps you grade campaign performance. Stay up-to-date with accurate insights and statistics, and use this information to improve your overall engagement strategy.

Add Google Analytics to your account, and track activities back to your website. Learn which links are generating the most traffic, which subscribers have clicked links, and much more.

8. Analysis

  • As discussed in earlier Digital Marketing Philippines articles, converting website traffic into business leads or outright sales is the primary purpose for your digital marketing campaign. This goal should be at the core of your digital marketing efforats, with the following providing insights as to what particular metrics are important during conversion.

    CONVERSION RATE (CVR)

    Measuring how many website visitors actually gets converted into leads or sale is a valuable and tangible metric that defines your digital marketing success. Whether your goal is to gather valuable information about your website visitors and potential customers, or convert site visits into sales, monitoring your Conversion Rates can give you a great insight as to what particular aspects in your digital marketing campaign will deliver the best results.

    COST PER LEAD (CPL)

    The success of a digital marketing campaign depends on how well your website and content convert website traffic into leads or paying customers at minimal possible costs. Cost Per Lead (CPL) is a metric that defines the lead conversion ratio of a particular campaign and corresponding cost, giving insights to the business owner or marketer on how profitable their campaign is or not.

    BOUNCE RATE

    Not all website traffic to your site can be converted into leads or sales, or stay longer immersed in your web pages and partaking of your website content. On some of these visits, site visitors immediately leave or “bounce” as fast as they arrive – should they find your content irrelevant to their needs. Knowing bounce rates can provide you insights on how you could better improve or optimize your content.

    AVERAGE PAGE VIEWS PER VISIT

    Driving good traffic to your website is one of the most important and foremost components in your digital marketing campaign, and how well you can entice them to stay longer on your web pages and digest your content. The more page views generated from each visit the more chances for engagement with website visitors, eventually influencing them to get converted into leads or paying customers.

    AVERAGE COST PER PAGE VIEW

    The amount of investment poured into a paid digital marketing channel like PPC can be controlled by knowing the average cost per page view and the amount of revenue you can generate from a particular page. Your cost per page view should be significantly lower than the revenue you can generate from the page in order to gain profit from your campaigns.

    AVERAGE TIME ON SITE

    You can measure how well you are engaging with your targeted website visitors by how long their average times during each visit to your site is. This is important for gauging what content is relevant and would drive results from site visitors, gaining their valuable trust, and eventually increase these levels of trust into something that would finally entice them to convert.

    RATE OF RETURN VISITORS

    Website popularity is not only defined by the amount of traffic your site is generating, but also by the rate of return visitors that keep coming back to partake more of what you can showcase with your content. Knowing your Rate of Return Visitors can give you an insight on how you can improve your content to entice site visitors who have not converted yet as leads or paying customers – to finally do so.

  • Ultimately, the success of your digital marketing campaign can be measured properly by revenue metrics. These will tell you if a particular campaign is profitable or not so you can make adjustments on how you can improve your content for better engagement, higher conversion and bigger revenues.

    RETURN ON INVESTMENT (ROI)

    The Return on Investment (ROI) can be aptly measured by website traffic that are eventually converted into new paying customers. This metric will also help you identify which area in your digital marketing campaign is driving sales and revenue, and which areas should be given more room for improvement.

    COST TO ACQUIRE A CUSTOMER (CAC)

    ROI is measured by the number of new paying customers for a given time period. The cost for acquiring these new customers on the other hand is defined by getting the total of your marketing and advertising costs for a particular time period divided by how many new paying customers were generated during that same period. Although calculations may not be that perfect, CAC can give you with good insight on how effective and successful your digital marketing campaigns can be.

  • These metrics are primarily measured and monitoring during the traffic generation stage and are very important for both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) digital marketing techniques.

    OVERALL SITE TRAFFIC

    Significant changes in how traffic flows to your site can give you an insight on how effective a particular digital marketing technique initiated is effective or not. When measuring site traffic, don’t just focus or rely on page views or the number of hits your website gets but also on how many unique visitors your website get per week or per month. The more unique visitors your website receives, the greater the chances of getting potential customers.

    TRAFFIC SOURCES

    Knowing where your site traffic is coming from and what particular sets of keywords brought them there can give you an insight as to what keywords or keyword phrases you should focus more on your digital marketing campaigns. Search engines still proved to be the primary source of website traffic according to various studies, but you can also leverage on other traffic sources that may prove beneficial for your business.

    MOBILE TRAFFIC

    Mobile internet is proving to be a strong digital marketing arena as more and more people across the globe access the internet through their smartphones and other internet-capable mobile devices. This deserves much more attention from digital marketers as these can open new doors for greater and more diverse revenue sources. This metric can also provide and insight on how business owners can effectively structure and plan their content – resulting in better engagement with both mobile and non-mobile website visitors.

    CLICK THROUGH RATE (CTR)

    Pay-Per-Click (PPC) are viable sources for targeted traffic and can be measured effectively by the figuring out the number of clicks your PPC ads receive based on the total number of impressions. Each time your ad is viewed an “impression” is made and Click Through Rates (CTR) measure how many people actually clicked on your Ads. The higher the CTR, the better your Quality Scores will be, allowing you to lower your PPC costs by receiving pricing discounts from Search Engine Marketing platforms like Google Adwords.

    COST PER CLICK (CPC)

    The Cost Per Click (CPC) defines how much you are going to pay the search marketing platform every time an internet user clicks on your PPC Ad. This value will vary depending on how popular your chosen keyword or keyword phrases are, your Quality Score as influenced by Click Through Rates (CTR), and the standard prices search engines initially set. You can set the CPC budget for keywords, keyword phrases and categories individually or all at once..


Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.

Mariam Naficy, Founder & CEO, Minted
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